In 2001 a friend of mine turned me onto The Coca-Cola Company's nowe defunct website for its institutional customers (food service, restaurants etc.). It was not password protected so I enjoyed poking around.  

    The most interesting curiosity I found there was a write-up of Coca-Cola's "H2No" marketing program. Designed to encourage restaurant patrons to buy Coke products rather than order free tap water, the program bore some similarity to those initiated by other companies in the calorie-delivery business. (See M&Mars Attacks and Jillian's: Welcome to our Team.) All of them were rather boilerplate, if quasi-sinister, efforts to drive profits at the expense of our thinning wallets and fattening waistlines. Certainly, H2No was just the kind of thing we like to bring to public attention.

   Unfortunately, after an article published in The New York Times brought heavy public exposure to H2No, the associated web page and Coca-Cola's entire Customer.Coca-Cola.com site were summarily removed from the internet (or, perhaps, moved to a more secure and discreet location?).

     Luckily I wa able to suck down an archive of the H2No web pages before they disappeared into the memory hole and I serve them to you here for your reading pleasure. (If only I'd done that with Admiral John Poindexter's crazy resume, which was posted on the website of the U.S. Defense Advanced Research Projects Agency (DARPA) Information Awareness Office site before the Guardian newspaper wrote an article that would alert him to remove it.)

     Please note that because the following are archived web pages, the ONLY LINKS THAT WORK are "next" and "return to Culture Freak." Anyay, click below to begin your journey:

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