Some years ago a friend of mine turned me onto The Coca-Cola Company's web site for institutional customers (food service, restaurants etc.).

     The site no longer exists (or perhaps has just been moved and better secured!), largely due to bad PR generated by the pages I have archived here, which illustrate Coca-Cola's "H2No" marketing program. The goal of H2No was to coerce restaurant-goers into buying Coke products rather than order free tap water. At some point, someone in the general public got wind of the H2No site and passed the link around. Not long after hereafter, Coca-Cola removed it.

     Thankfully, on the advice of a friend, I sucked down the H2No pages before they were yanked. (If only I'd done that with Admiral John Poindexter's resume and related documents which was posted on the DARPA Information Awareness Office [IAO] site before the Guardian wrote the article that would alert him to remove it.)

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