Water. It's necessary to sustain life, but to many Casual
Dining restaurant chains it contributes to a dull dining
experience for the customer. Many customers choose tap
water not because they enjoy it, but because it is what
they always have drunk in the past. In response, some
restaurant chains are implementing programs to help train
crews to sell alternative choices to tap water, like soft
drinks and non-carbonated beverages, with the goal of
increasing overall guest satisfaction. Because of its
own successful campaign against water, The Olive Garden®has
recently sent a powerful message to the entire restaurant
industry - less water and more beverage choices mean happier
customers.
Olive Garden restaurants, like many other Casual Dining
locations, were facing a high water incidence rate.
They wanted their restaurant crews to emphasize the
broad array of alternative beverage selections available,
with the hope of reducing tap water incidence. Olive
Garden's goal was to influence customers to abandon
their default choice of tap water and experience other
beverage choices to  improve
their dining experience.
The Olive Garden asked Coca-Cola USA-Fountain (CCUSA-Fountain)
to help them create their beverage plan. CCUSA-Fountain
stepped up to the plate and suggested a tap water reduction
program named H2NO.
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