KFC's "You'd be
CRAZY to Cook Meal" featuring the KFC
Oreo Brownie. This offer (and the actual ad shown) first
appeared in 1995 when "co-branding" was breaking out of its nascent
period and going big-time. This offer struck me because a KFC-Oreo
connection just didn't make any sense to me whatsoever. The two brands
are worlds apart (in my mind anyway). This artifact was a harbinger
of a new era in marketing weirdness that, now in the 21st Century,
has become standard.
But
there was a second 'crazy' element to this ridiculously named "You'd
be Crazy to Cook Meal." This family dinner package deal comes with
"6 Honey BBQ Wings"... But wait a minute, what's that fine
print? You don't get Honey BBQ wings, but
"Honey
BBQ flavored
Wings pieces"
Here the word "wings" becomes
an adjective, and the misusage somehow functions as a legal
justifiication for lying. That is, you don't get no chicken wings
here. Rather, this food comprises comminuted,
deboned, pressed chicken meat, pressed into wings shapes. Also,
these pieces are not cooked in a honey barbecue sauce, but
infused with high fructose corn syrup and "natural and artificial
flavors." Yum.
