I recently noticed that ESPN's logo looks almost exactly like Pepsi's. The matching aesthetic makes sense to me, too, in that ESPN seems very Pepsico (hmm... the world's first usage of "Pepsico" as an adjective?).  Little did I know when I made this observation, that a week later I'd be watching an arena football game on ESPN2, which took place at PEPSI arena, about 4 blocks from the house I grew up in, in Albany, NY.  At some point there will be a whole piece on that insanity.  There was no "Pepsi Arena" when I grew up, let alone the monstrocity we now know as Arena football.  Good god.

     There are print ads on the New York subways for TLC ("The Laughing Channel" as my friend Mark calls it ).  Their tagline is "Exciting as television gets."  Notice, it is not "as exciting as television gets" but simply "exciting...[y'know]...as television gets." Who writes this copy? Perhaps it's the same joker that coined this:
     Here we learn not that TOYOTA is something to consume "every day," but instead that TOYOTA is in fact, just an "everyday" brand.  Synonyms for "everyday" according to Roget include, "common place, mundane, prosaic, quotidian, workaday, [and] workday."
FlexallTMUltra Plus topical analgesic gel.
You see, it's ultra ... and  plus!

ESPN is a registered trademark of ESPN, Inc.* PEPSI is a registered trademark of Pepsico, Inc. * TLC is a registered trademark of Discovery Communications, Inc. * Toyota is a registered trademark of Toyota Jidosha Kabushiki Kaisha TA (Toyota Motor Corporation) * Toyota Everyday is a trademark of Toyota Jidosha Kabushiki Kaisha TA (Toyota Motor Corporation)* Flexall is a trademark of Ari-Med Pharmaceuticals, Inc.

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