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     As of this writing (February 7, 2000) there were 3947 trademarks containing the word "Ultra" pending or registered in the United States (not to mention 1069 and 547 in Canada and Britain, respectively, but I digress). 

    I expected most of the Ultra names to be for consumer products like soaps and crap.  Surprisingly, many of these products are for industry products (that is, B to B products sold from one manufacturer to another). 

     Additionally, most of the allegedly "Ultra" products are, in fact, utterly mundane.  In fact, considering the whole idea behind creating a brand name (AKA trademark) is to distinguish one's goods and services, it seems a rather stupid move to call your product "Ultra" whatever, these days.  There is so much Ultra crap, how are you supposed to remember one out of the crowd?

     The list of "Ultra" trademark names below were randomly selected by me.  Some could surely have been left out, while others of potential interest surely have been left out.  More ULTRA MARKS may be added over time.

Trademark Name
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Product Description
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ULTRATHICKS .............. Baby lotion-impregnated cleansing cloths for use on infants
ULTRA TUGGER ........... Power operated puller for electrical cable and wire
ULTRA FLUSH .............. Dietary supplements in the nature of an internal detoxifying cleanser with multi-fiber, herbs, lipotropic factors, soy protein and nutrients
ULTRA BULL ................ Non-metal, prefinished drywall trim
ULTRA-SMOOTH .......... Medical devices, namely, tubes implanted in the human body; thromoboresistant surface coating sold as an integral component of medical devices, namely, tubes implanted in the human body
ULTRARAID .................. Cabinet storage unit for use in enclosing computer hardware components in  the nature of discs and disc arrays
ULTRA-DRIVE ............... Oilfield production products, namely, drivehead assemblies for progressing cavity pumps and replacement parts therefor
ULTRA JACK ................. Manually-operated pump jacks
ULTRA GARD ................ Adjuvant for drift reduction and water conditioning for agricultural use
ULTRAGLOW ................

High efficiency natural gas and propane fueled regular vent and direct vent freestanding stoves, fireplaces, fireplace inserts, comprised of and irons, artificial logs and artificial embers, for gas fireplaces

ULTRAFITT ................... Health, fitness and sports recreation magazine based in Indianapolis
ULTRACUBE ................. Electronic volumetric sensing device used to measure trailer loads as empty, one-third full, two-thirds full or full
ULTRA-FLEX ................. Diaphragms for air actuated diaphragm pumps
ULTRAWEB ...................


Air filters for heating, ventilating ssand air  conditioning systems for residential and commercial building applications


ULTRABLOCK ............... Antimicrobial cotton fibers for use in various industries
ULTRAQUAL ................. Human, animal and agricultural diagnostic testing services providing for qualitative results for the presence of any exogenous genome whether virus, bacteria or any other infectious organism or any indogenous or internally expressed gene from any organism
ULTRA-GATOR ............. Electronic article surveillance tags
SCUMBUSTER ULTRA Hand held, powered scrubbing and polishing machines
ULTRA CLASSIC ...........

(what is 'ultra', or 'classic'  about this product??!!)

marine electronic sonar for detecting the depth of water and/or the depth or location of fish or other objects in the water, and related accessories, namely, electronic transducers for use with marine electronic sonar; marine temperature and speed sensors; electric power packs, electric cables, switch boxes, electronic databases, cable connectors, support brackets, and carrying cases for use therewith
PRIME ULTRA LIGHT Leather sold in bulk
ULTRABUY ................... Candy
ULTRA CLEAR PLUS ....

(wow, three of the most  common trademark names
in one!!!)

 

Specifically formulated, prepared and packaged food for use in nutritive programs for the normalization of liver detoxification
ULTRA EXTREME .........

(and yet another )

Perfume, eau de parfum, eau de toilet, cologne, eau de cologne, bath gel, bath gel, bath soap, talcum powder, scented body lotion, personal deodorant,  and perfumed body spray
ULTRA ERGO ................ Manually actuated pump dispensers for attachment to household containers for use in dispensing liquids
ULTRAPLANT ............... Hot mix asphalt production equipment, namely, drum mix asphalt plants
ULTRA FORMS ............. Food supplements and food supplement tonics
ULTRA SHORT .............. Cellulosic-stabilized lipid emulsion used as a shortening substitute
ULTRAMESH ................. Adult diapers; incontinence pads; feminine hygiene pads; cellulose wipes; disposable pre-moistened wipes not impregnated with chemicals or compounds; disposable diapers
ULTRA LIFE! ................. chemicals, namely, chemicals for preserving and conditioning dried flowers
ULTRASPAN................... human organ transplant services, namely, human organ transplant location services, and maintaining a group organ transplant network comprised of organ donors, healthcare professionals and hospitals
ULTRAMILK .................. milk for cats
ULTRA WHITE .............. dog shampoo

Reader submission:

One more "Ultra" mark for you: Ultra Snuggle (Laundry fabric softener) It's the most absurd "ultra" product I've ever heard. Enjoy — Jesse D. Burgheimer.

(Ed.: my research revealed that the full trademark as it is registered is:

ULTRA SNUGGLE WITH COLOR PROTECTION


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